Okay, so you’ve done all your necessary homework and written a few great blog posts but still, you ask the question, why is my website not ranking?
Over the last couple of years, blogging has become a lot more competitive. It is difficult to get the exact number, but according to WordPress, there are more than 83.1 million new blog posts being created each month.
You can now understand why Google is so picky as to who they will rank on their first page. They have complicated algorithms which decide whether or not a blog post will rank.
The key is to understand what they are looking for and write accordingly. Below, I will show why your website might not be ranking and how to get Google to put you on the first page.
Has Google indexed your site?
First of all, it is important to know if your website has been indexed or not.
Site index is basically n database for search engines. It contains all the information about all the websites. Search engines won’t be able to find your site if it has not been indexed.
Unfortunately, if your website is still very new, you won’t be indexed as of yet. But don’t let this put you off. Just keep on writing new content and before you know it, Google will have you indexed.
To see if your site is indexed, simply type in site:yoursite in the search box of Google and it will show you a result like this one below.
If you are not getting a result like this, and yours look more like the one below, it means your site is not indexed yet.
Don’t feel demotivated or discouraged.
All new websites go through the same thing. It only means Google must still add you to their database. Once you’re in, you are one step closer to being on that first page.
Are you doing your keyword research?
Whenever people ask me, “why is my website not ranking?”, the first thing I ask them is, “did you do your keyword research?”.
If you are new to blogging then you might be wondering, what is keyword research?
Keyword research is a process where you find search terms of people on the internet and the competition for that specific search term.
This is one of the best ways to see what people are looking for and whether or not there are a lot of answers for their questions (competition).
There are a lot of keyword tools out there, but the tool that works the best for me is the Jaaxy Keyword tool. It is very user-friendly and truly helps me rank in Google.
Are you writing catchy titles?
It is very important to write titles which will engage your readers and get them to click on your content. The more traffic you get to your website, the better you will rank.
The first thing people see before they go on your site is your title. If you are able to write a title that catches the attention of your reader and get them to enter your site, Google will acknowledge that your blog is informative, hence you will get better rankings.
Also, make sure that your keyword forms part of your heading. This will count in your favor when it comes to ranking.
Are you writing informative posts?
By this I mean, are your posts long enough to cover all the aspects of your topic?
The most important point of writing blog posts is that you should add value to your readers. Are the people that are reading your posts getting any value from it? Are your content written in a way that you are offering a solution to their problem?
If you are writing a blog post that is only 200 words long, chances are you are not covering the topic in full.
Now, there are not a given amount of words about how long your post should be, but if you can reach a target of about 800-1500 words, you should be fine. Always make sure you give enough information so that you reader is not confused after reading the post. Cover the entire topic.
Are you getting any links to your site?
Links to your site/specific post is very important when it comes to rankings.
There are many ways in order to get quality links to your site. Some of them include sharing your content on social media, internal links or guest posts on other sites.
However you decide to get back links to your site, is up to you. Just remember that it is a very important aspect in order to get your site to rank.
-Check out my guest post about working full-time while blogging–
Google loves to see that your site is mentioned by top blogs in your niche. The more blogs are mentioning you, the more Google will acknowledge that you are an authority site.
Make use of images
We are in an era where people don’t want to read that much. We prefer to look at images because it is less time-consuming.
It is for that reason why you should include more images in your blog posts. By adding more images to your content, you tend to keep your readers attracted to your post for longer, and Google loves it.
Use images to add value to your post. Just ensure that the image is relevant. A lot of people just add images for the sake of adding images. It is very important that your reader is able to make the comparison between your posts and the images.
After this post, I hope that I was able to answer your question of, “why is my website not ranking?”.
It is not impossible to rank on the first page of Google (that is after all the first prize). All you have to do is follow these simple steps that are outlined in this post and I guarantee that you will be ranking in no time.
Just keep in mind that if your site is still new, Google will need some time to trust your site and see if you are bringing value to the people.
I hope that you’ve enjoyed this post. Please feel free to share it on social media!