To write a blog introduction that catches your reader’s attention and gets him to continue reading means the hard work is done and now you only have to focus on keeping them there to do further reading.
The introduction to any blog post is the make or break. If you can’t get your reader hooked in your introduction, the chances are good that they won’t continue reading the post. Okay, maybe they will scan through the images, but you will lose out on the opportunity to touch their lives.
Let’s find out exactly what you need to do in order to write a blog introduction that sells.
Create a problem to solve
When you’re writing a blog post, it is very important to remember that you don’t just write for the sake of writing. Always write with the intention of teaching somebody something new.
Therefore, in your introduction, always create a problem that needs solving. Tell the reader that if he continues reading your post, you will solve this problem for him. This way he will be interested in what you have to say.
Just make sure you are able to supply the reader with all the answers that he requires so that he won’t be disappointed with empty promises.
“Hook” your reader
It’s all good and well to tell your reader about this problem you are going to solve but you need to catch their attention with something special.
I found the best way to do this is by being empathetic. Share their pain and if you’ve been through the same struggle, explain to them how you felt. This way they will connect to you for the reason that they share the same feelings as you. If you become personal with them they will start to feel affection and learn to trust you because of the fact that you open up to them.
When you write a blog post introduction and you can’t get your reader hooked, the chances are very good that they will move on to the next post to help them with their problem.
Give subtle hints
A very important thing to remember is that you should never give away your full story in your introduction. Don’t tell the reader in the first paragraph everything that will be discussed in the post.
Always try to give subtle hints as to what they will be learning from reading your post. Just think about it. If you’re telling your reader everything about the post, in your introduction, the chances are it will be very rushed and not informative. They will only be able to get the facts, without explanations.
Therefore, always lead your reader to the body of the post, so that they will get the full, detailed explanation of the specific topic.
Keep it (relatively) short
If you write a blog post introduction that is 500 words long, you are going to bore your reader and they will probably leave.
People, nowadays, get bored very quickly. That is why we have things like Instagram, Tumblr, etc. They don’t like to read for hours on end. They would rather just look at the picture that tells a story. I know I am a huge culprit.
If you can keep your post introduction as short as possible (relative to the length of your post), your reader could get hooked sooner and learn what they need to know. Don’t waste their time with unnecessary info. The chances are good that they don’t care. They only want to know what they came to learn.
Asking questions is another way to grab the attention of your reader.
When asking a question, your reader will become curious. They will read on in order to find out what the answer is. It is important to remember to ask questions that they won’t be able to answer without reading further. By doing this, you keep your reader intrigued in your post and they will continue reading.
Once you’ve got your reader hooked, end with a powerful sentence to take them to the rest of the post.
I always try to end by asking a question or stating exactly what the reader will find out by continuing. Check out the sentence that I’ve used in this blog post. I told you that you will find out exactly what you need to do in order to write a blog introduction that sells. All you had to do, is continue reading.
I like to think of this sentence like a connecting sentence. It connects the introduction with the body.
If you want to write a blog introduction that sells or captivates your reader, these tips will help you achieve that.
It is not rocket science to write a powerful introduction, but if you manage to do it successfully, it can make a huge difference in the amount of readers you keep on your site for longer.
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